12 Most Basic Strategies to Know Your Competition
[Originally posted on 12Most.com] We live in a world where competition is part of the fabric of life. Survival of the fittest, and all that stuff. The business world is no different. Being about to not...
View ArticleMaker’s Mark misses the mark…
From a minor tweet about the length of time it takes to char a barrel for making bourbon to a congratulatory tweet from KFC… How Maker’s Mark missed the mark with their brand strategy. (Note: The date...
View ArticleOf Brands and Broken Narratives
An organization’s brand is defined by the totality of everything they do and say. Enduring brands are built on solid corporate narratives that serve as a beacon of trust and yield positive public...
View ArticleFIRST GLANCE: Coca-Cola gets “buzz”
Coca-Cola’s disclosure that it found limited short-term value from online buzz raises some good questions about information perception and the relative value of Real-Time-Marketing (RTM). Takeaway: RTM...
View ArticleKickstarter + Anticipation: the new Sears & Roebuck?
We live in a world of short attention spans. Our food is fast, our entertainment on-demand and the phrase “interrupt-driven” dominates everything. The world of media and entertainment is no different...
View Article5 Thoughts from CRM Evolution 2013
I spent some at CRM Evolution 2013 last week doing something I really enjoy - getting out and talking to people. Here are some quick take-aways from my conversations with a few vendors, users,...
View ArticlePERSPECTIVES 003: Social Business w Chris Heuer
Chris Heuer and Alan Berkson join me as they share their perspectives on Social Business – Recorded at #PivotCon 2013.
View ArticlePERSPECTIVES 004: Shortcuts to Relationships w Chris Heuer
Chris Heuer nails an impressive riff on the value of Shortcuts to Relationships in Social Business (inspired by Cliff Clavin and Kevin James, no less) – Recorded at #PivotCon 2013.
View ArticleWould you buy KLM a beer?
Would you buy KLM a beer after their World Cup 2014 Tweet? KLM played the fans game - it became a fan itself. But instead of sharing a beer, they tried serving one, drawing a yellow card.
View ArticleSuicide: A Global, Local Crisis
Depression is a global crisis, and every 40 seconds a life is lost to suicide. This post is part of a month-long series on suicide, written by friends of Sam Fiorella, and dedicated to his son Lucas,...
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